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Presenter: Clyde Taylor
Retail gift shop / store managers in healthcare facilities want to generate more sales and overall customer transactions during planned promotions, events and holidays. This program uses a retail promotion financial tool developed by Taylor Communications that combines a promotional planning tool with retail financial metrics to help retail managers evaluate their past promotional performance with what they need to consider doing to improve their promotional effectiveness in the future. Having a resource that assists retail managers in calculating “promotional effectiveness” and profitability helps them create future promotions centered around improved sales performance. This can be done by specific promotions, events or even by customer groups such as employees and non-employees. The goal of any good retailer is being able to create programs, promotions and merchandising support that are targeted to increasing sales via the promotional efforts. Knowing a retail store’s promotional costs compared to the revenue generated from a given promotion is critical to the financial success of the business